Aim: To consider what makes good market research and start a draft of a questionare to help me plan my magazine

How do you make an effective questionnaire?

• Make sure that the question is well explained
• Give examples to show what the effect will look like
• Give every answer possible including an ''other''(Please Specify) 
• Make the questionnaire a maximum of 2 word answers
• Tell the person how to answer the question
• Ask questions in a logical order
• Use precise wording to force a decision (Prefer)
• Use numbers to measure their agreement of something
• Ask what you want to know
• Ask precise questions not vague ones
• Control how they respond
• limit the amount of responses

Likert Scale measures the respondents attitude to the subject

E.G Hip-Hop music can cause violence among its audience:
 1) Strongly Agree
 2) Agree
 3) Neither
 4) Disagree
 5) Strongly Disagree

A Semantic-Differential scale uses numbers to measure opinion

E.G Describe your opinion on hip hop music

Violent 1 2 3 4 5 Non-Violent
Sexist   1 2 3 4 5 Non-Sexist
Racist   1 2 3 4 5 Non Racist

Topics I will need to ask about in my questionnaire

• Age
• Gender
• Hobbies
• Preferred type of Hip-Hop  
• If so where do you listen to music online?
• Have you been to a live hip-hop event?
• If so how many?
• Do you prefer to read about music or just listen to music?
• Preferred Artists- Put them into order
• Favourite speed of rap
• Prefer to hear music live or through a device
• Social Media
• Want to hear about local artists
• Heard of magazines
• Favourite venues on Brighton
• Giveaways/Freebees
• Choice of font
• Colour Schemes of 3
• Style of Photography
• Festivals- Shakedown, Gay Pride
• Brighton Festival

What are the strengths and weaknesses of using a questionnaire?

         Strengths

• Range of Audience
• Gets an exact view of how people want your magazine to go
• You can control what you want people to think
• Its easy to distribute
• Its quick and easy to do
• Easy to evaluate

Weaknesses

• Restrictions
• Might give inaccurate answers
• People not answering all questions
• Might have not gave the right options
• Little opportunity to explore options further.
• Too many vague questions

Qualitative- Questions  that are open where people can say anything.

Quantitative- Closed questions easier to handle.

Aim: To decide which genre we would prefer to focus our research and plans on and create a moodboard of initial ideas.

The genre of music I will focus my planning and research for my local music magazine is hip hop.

Initial Ideas:

• Use lots of images to attract the customer
• use the title that is big and bold so people recognize the name.
• write the main articals on the front cover

1. Real Bands/Artists may be suitable to refer to: Rizzle Kicks, Professor Green, Sway, Snoop Dog, Eminem, Jay z, Lil Wayne, Drake, Macklemore
2. types of products to advertise: energy drinks, video games, cool cars, clothing (Nike, NEXT, Adidas, Puma), American Products.
3. How I expect my target audience to be: cool, baggy jeans, basketball shorts, hanging about streets, hoodies, Bmx's. Hobbi3es- Chilling, Sport, music,

USP/Articles: Artists from England that have made it, how to get into the business, up and coming new music, unknown acts.

Aim: To decide which genre we would prefer to focus our research and plans

Aim: To analyse music magazines, considering how their genre is conveyed and the typical features of a front cover

Music Magazines I have heard of: NME, XXL, KISS, Kerrang, MOJO,  Source (Brighton), Source (hip-hop).


Textual Analysis

Magazine Title: The Source

Publisher: David Mays

Target Audience: 16-25 male- This is because they show items that attract the young male audience in many ways, the ways they do this is by using words that attract them like ''fly'' and ''hip''. They also attgract this audience by putting in pictures of woman showing cleavage or in a type of pose as this attracts that target market.

Genre: Hip Hop/Rap

Main Bands Featured:DMX, Snoop, Tha Eastsidaz, Jay Z, Eminem
, Master P &Lil Romeo
A Selection Of Article Subjects: 116 THA LIKS, 120 Religious Hip Hop, 127 Black Hollywood, 134 Jadakiss, 140 Summer music preview.

Description of 3 male photos: Picture of 4 guys wearing gangsta clothing puts the impression across that you do not want to mess with them.

                                                                                                                                                                                                                                                                                                                                              

Understanding the importance of advertising

Benefits of advertising

• Takes care of customers
• Different types of print media have a loyal audience, this means that there will be the target audience will see the advert.
• Advertising in magazines will make the reader feel that the advertisement is aimed at them.
• They are able to choose the advertisement space, whether it takes up a whole page of half a page.
• magazines usually last over a mo0nth which means more time for advertising

Disadvantages of Advertising

• There are set rules

To consider how magazine staff are divided in terms of their skills

The Publishing Sector In The UK

• The publishing industry employs over 195,000 people.
• 51,000 people employed in the newspaper sector
• 50,500 work in journals and magazines
• 33,000 in the book industry
• 12,000 in the information service activities

www.creativeskillset.org




Job Titles and Teams

This Information is taken from the October/November edition of XXL

The magazine I compared this with was NME.
The jobs listed are different because they focus on different areas on music and need different roles in the job to make sure their magazine is suited to their audience.
They both list the job types such as: Production Director, Publisher and President.
They both use the words ''Editor'' ''Director'' ''Manager''



IPC Media publish NME

What do you think are the responsibilities of a Chief Editor?

• The responsibilities of a Chief Editor are very important as that person is responsible for what the company produces in their media product.
• The main responsibility is to edit the articles given from the reporter to make sure all the articles are correct and sources are reliable.  
•  A Chief Editor must make sure all the Editors are doing the right thing.
• A Chief Editor is the public face of the magazine in all platforms of publication.
• They attend all functions, events and ceremonies.
• every now and then they will write a column piece.
• They must decide on a theme or narrative for every edition of the magazine.
• they lead meetings
• They control the budget
• They publish an ''Editorial Calendar'' to highlight the themes of appropriate months.
• Strategic Planning.
• Overall decision on deadlines.
• Manages Careers.
• Makes all the legal decisions.
• They Build up Contacts.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         

Planning for magazine on music

 

Genre- RnB and rap/hip hop

USP- answering questions by the fans from a social network site.

The articles- how to make it, artists background(how they were brought up)

Target Market- Teenagers/young adults from 14 to 24

People involved- editors, photographers, marketing, illustrators, publishers, printers,