Aim: To consider what makes good market research and start a draft of a questionare to help me plan my magazine

How do you make an effective questionnaire?

• Make sure that the question is well explained
• Give examples to show what the effect will look like
• Give every answer possible including an ''other''(Please Specify) 
• Make the questionnaire a maximum of 2 word answers
• Tell the person how to answer the question
• Ask questions in a logical order
• Use precise wording to force a decision (Prefer)
• Use numbers to measure their agreement of something
• Ask what you want to know
• Ask precise questions not vague ones
• Control how they respond
• limit the amount of responses

Likert Scale measures the respondents attitude to the subject

E.G Hip-Hop music can cause violence among its audience:
 1) Strongly Agree
 2) Agree
 3) Neither
 4) Disagree
 5) Strongly Disagree

A Semantic-Differential scale uses numbers to measure opinion

E.G Describe your opinion on hip hop music

Violent 1 2 3 4 5 Non-Violent
Sexist   1 2 3 4 5 Non-Sexist
Racist   1 2 3 4 5 Non Racist

Topics I will need to ask about in my questionnaire

• Age
• Gender
• Hobbies
• Preferred type of Hip-Hop  
• If so where do you listen to music online?
• Have you been to a live hip-hop event?
• If so how many?
• Do you prefer to read about music or just listen to music?
• Preferred Artists- Put them into order
• Favourite speed of rap
• Prefer to hear music live or through a device
• Social Media
• Want to hear about local artists
• Heard of magazines
• Favourite venues on Brighton
• Giveaways/Freebees
• Choice of font
• Colour Schemes of 3
• Style of Photography
• Festivals- Shakedown, Gay Pride
• Brighton Festival

What are the strengths and weaknesses of using a questionnaire?

         Strengths

• Range of Audience
• Gets an exact view of how people want your magazine to go
• You can control what you want people to think
• Its easy to distribute
• Its quick and easy to do
• Easy to evaluate

Weaknesses

• Restrictions
• Might give inaccurate answers
• People not answering all questions
• Might have not gave the right options
• Little opportunity to explore options further.
• Too many vague questions

Qualitative- Questions  that are open where people can say anything.

Quantitative- Closed questions easier to handle.