- Takes care of customers
- Different types of print media have a loyal audience, this means that there will be the target audience will see the advert.
- Advertising in magazines will make the reader feel that the advertisement is aimed at them.
- They are able to choose the advertisement space, whether it takes up a whole page of half a page.
- magazines usually last over a mo0nth which means more time for advertising
Disadvantages of Advertising
- There are set rules
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