AIM: To plan and make an audio presentation as a way of pitching our magazine in a professional and detailed manner in order to appeal to a publisher

When public speaking what is it important to remember to do?

• Speak loudly and clearly by knowing what you will say before you speak
• No stuttering or jumping words (errm, err)
• Have a script ready
• Keep a clear and calm mind so that you're focused
• Express facts not opinions
• Use evidence
• Professional language
• Explain yourself

If a Publisher was listening to your pitch, what would they want to know about your project?

• They will want to know all the ideas you have for your magazine
• Make sure when you're speaking, its easy to understand
• Add extra plans for future
• Also mention prototypes and new ideas that might make the magazine 

This is my video of my first audio presentation
  This is my finished presentation

Evaluation report on my research

https://drive.google.com/file/d/0B3dxKWYxAWCRVXJQVGxxVl9Qa1k/edit?usp=sharing Version 1

https://drive.google.com/file/d/0B3dxKWYxAWCRX2I5TlEzSUtJM0E/edit?usp=sharing Version 2

https://drive.google.com/file/d/0B3dxKWYxAWCROXZrTGxwNTZ3ZlU/edit?usp=sharing Version 3

https://drive.google.com/file/d/0B3dxKWYxAWCRX1dhTmM4dmdrOGM/edit?usp=sharing Final Version

My finished Front cover

https://drive.google.com/file/d/0B3dxKWYxAWCRSUM2STZTN1lOdEk/edit?usp=sharing

My Target Audience

https://drive.google.com/file/d/0B3dxKWYxAWCRNHZ1aFdINzFZQms/edit?usp=sharing Version 1


https://drive.google.com/file/d/0B3dxKWYxAWCRZ2VOTWFhWkxJWlE/edit?usp=sharing Version 2

Task 4 editing my magazine front cover

https://drive.google.com/file/d/0B3dxKWYxAWCRYXhmT0RpUmhPVUk/edit?usp=sharing Version 1

Weekly Schedule

https://drive.google.com/file/d/0B3dxKWYxAWCRY1ZUdW1BRjlxQVU/edit?usp=sharing





New Updated- https://drive.google.com/file/d/0B3dxKWYxAWCRUklyN1UyRVZnYkE/edit?usp=sharing  05/11/2013



https://drive.google.com/file/d/0B3dxKWYxAWCRMUJSVEtpZmJvVFU/edit?usp=sharing- New updated 28/11/13

My Questionnaire

https://drive.google.com/file/d/0B3dxKWYxAWCRaUd1Yk95cDhoZDA/edit?usp=sharing
Version 1

http://kwiksurveys.com/s.asp?sid=f94bi58ts3ae0ox255678 Version 2

Risk Assessment

https://drive.google.com/file/d/0B3dxKWYxAWCRT0dSVzVwTmNRV2M/edit?usp=sharing - Version 1


https://drive.google.com/file/d/0B3dxKWYxAWCRR0dha2NkSV9DZGs/edit?usp=sharing- Version 2


https://drive.google.com/file/d/0B3dxKWYxAWCRWXBCdWR0YVI4Q00/edit?usp=sharing New Version

To construct a health and safety assessment of one or more photoshoots iw ill be conducting for my magazine considering all possible eventualities

Key skills

• Professional responsibility
• applying my knowledge of professional practices
• showing forethought and evidence of planning an event
• using the opportunity to research independtley for my individual situation.

TUC- trade union congress
Represents British workers rights

The health and safety at work act 1974

•  Had to be followed by all employers/ authorities responsible for workers in the UK
• A H&S commission was created

It protected people against kids to H&S in terms of

• Dangerous substances/materials
• maintenances of systems 
• Provision of instruction and training
• Working environments
• Allowing unions the right to create reps to enforce it
• inspectors could gain access to workplaces 

NUJ-National union of journalists

• Represents UK journalists and protects their rights
• has a committee which meets just to discuss H&S
• SEE: www.nuj.org.uk/rights/health-and-safety/

NUJ'S H&S concerns

• Bullying
• Stress
• Repetitive strain injury
• Public order situations
• Conflict zones
• Exiled journalists

What types of risks may there be in a photo shoot?

• Standing on a table and falling of.
• Having lights and them falling on you.
• Tripping over a wire.
• Photo sensitive epilepsy
• Falling of a ladder from taking a picture from up high
• A fire
• electrocution-water near electricity

Hazard-anything that can cause harm e.g. a chemical, electricity, ladders etc.
Risk- How great the chance that someone will be harmed by the hazard

Major-death or major injury illness causing long term disability
Serious-injuries or illness
Slight-all other injuries or illness

likelihood of harm
High
Medium
Low


Places for my photo shoot

• Down the bottom of the field
• Alley ways in Brighton
• Marina at night
• Places that give dark light
• School studio
• Graffiti wall 

Hazards that may occur within the location of my photo shoot

What do you

Aim: To explore and design mock-ups to aid the flat planning process

I can see that the way the advert is laid out that the advert is very neat. Companies need this so their target audience can easily find out about the product. As you can see all the important information is there for example: picture- to know what it looks like, Name- if they need to order it and item details- for all the facts.

The Title is big and bold which makes it very easy to read, The image is big and detailed

Target Market

https://docs.google.com/file/d/0B3dxKWYxAWCRc1NMYTc3UU5xUVk/edit?usp=sharing

Aim: to plan my main fictional artist to feature in my magazine in preperation for my first round of photoshoots. To also consider choice of models and requirements.

https://docs.google.com/file/d/0B3dxKWYxAWCRYmxCYlRIUkJOTTg/edit?usp=sharing

Aim: To set myself a realistic timeframe for completeing tasks within this project , aiming to motivate and organize myself in a professional manner

https://docs.google.com/file/d/0B3dxKWYxAWCRT1FLNk9PaHJfaFE/edit?usp=sharing

Aim: To identify thode involved in the creation of print media, investigate + troubleshoot potential issues prior to point

We need to be prepared for our photo-shoot so that everything goes right on the day, We don't want to turn up in the day without all the right equipment personnel facilities and location otherwise my magazine will not be complete on time and the images will be below par.      


 Equipment

• Camera
• Tripod
• Lights
• Costumes
• Laptop/computer
• Make up
• Props (cars, guns, fire)
• Storage cards
• Batteries
• A weather forecast
• Software
• Gazebo
• An effects app
• Backgrounds
• fog machines

Problems that could occur

There could be many problems that could disrupt my photo-shoot that I need to be prepared for. The first could be if I drop my camera and it breaks I will need to have a spare device to keep taking photos as well as a memory card to save the pictures I already have.

If the weather is bad on the day of the outdoor photo-shoot I will have to either bring equipment like gazebos and umbrellas to be able to take a good picture without the people getting wet.


       Facilities

• Food
• Drinks
• Make up wipes
• A location
• Toilets

       Location

• Back alleys
• Alley ways
• Fields
• At a venue (maybe)
• Car park

 Problems that may occur

If the council will not let me use my location I can create the next best thing and then photo shop the picture to make it look like my location

Personnel

• My friends
• Different type of races
• between college
• need back up people

Aim: To evaluate progress so far in decision making within this project.

Primary research-new investigations into something (questionnaires)
Secondary research- investigations made by others that you refer to (using information from magazine's media packs found on the internet)

1) In order to research my chosen genre I have read magazines on my chosen genre(XXL and Source). I have also seen what types of adverts the have to offer in their magazines to see what my target audience want to see. I have also made a questionnaire to see what my customers want in my magazine.

2) In order to research existing magazines, I have looked at online blogs such as Soul Culture which specialises in R 'n' B this helps me find out what are the right sort of artists to write about.

3) In order to investigate my target audience's needs and desires I have created a questionnaire which is going to be completed my many people so I can get a rough idea of what my target audience wants to see.

4) In order to conduct better primary research I need to create more questions on my questionnaire to get a finer detail of what my targhet audience wants. To make it better I could also make a focus group to find out what the target market want.

5) To be able to make more secure decisions

Aim: To consider what makes good market research and start a draft of a questionare to help me plan my magazine

How do you make an effective questionnaire?

• Make sure that the question is well explained
• Give examples to show what the effect will look like
• Give every answer possible including an ''other''(Please Specify) 
• Make the questionnaire a maximum of 2 word answers
• Tell the person how to answer the question
• Ask questions in a logical order
• Use precise wording to force a decision (Prefer)
• Use numbers to measure their agreement of something
• Ask what you want to know
• Ask precise questions not vague ones
• Control how they respond
• limit the amount of responses

Likert Scale measures the respondents attitude to the subject

E.G Hip-Hop music can cause violence among its audience:
 1) Strongly Agree
 2) Agree
 3) Neither
 4) Disagree
 5) Strongly Disagree

A Semantic-Differential scale uses numbers to measure opinion

E.G Describe your opinion on hip hop music

Violent 1 2 3 4 5 Non-Violent
Sexist   1 2 3 4 5 Non-Sexist
Racist   1 2 3 4 5 Non Racist

Topics I will need to ask about in my questionnaire

• Age
• Gender
• Hobbies
• Preferred type of Hip-Hop  
• If so where do you listen to music online?
• Have you been to a live hip-hop event?
• If so how many?
• Do you prefer to read about music or just listen to music?
• Preferred Artists- Put them into order
• Favourite speed of rap
• Prefer to hear music live or through a device
• Social Media
• Want to hear about local artists
• Heard of magazines
• Favourite venues on Brighton
• Giveaways/Freebees
• Choice of font
• Colour Schemes of 3
• Style of Photography
• Festivals- Shakedown, Gay Pride
• Brighton Festival

What are the strengths and weaknesses of using a questionnaire?

         Strengths

• Range of Audience
• Gets an exact view of how people want your magazine to go
• You can control what you want people to think
• Its easy to distribute
• Its quick and easy to do
• Easy to evaluate

Weaknesses

• Restrictions
• Might give inaccurate answers
• People not answering all questions
• Might have not gave the right options
• Little opportunity to explore options further.
• Too many vague questions

Qualitative- Questions  that are open where people can say anything.

Quantitative- Closed questions easier to handle.

Aim: To decide which genre we would prefer to focus our research and plans on and create a moodboard of initial ideas.

The genre of music I will focus my planning and research for my local music magazine is hip hop.

Initial Ideas:

• Use lots of images to attract the customer
• use the title that is big and bold so people recognize the name.
• write the main articals on the front cover

1. Real Bands/Artists may be suitable to refer to: Rizzle Kicks, Professor Green, Sway, Snoop Dog, Eminem, Jay z, Lil Wayne, Drake, Macklemore
2. types of products to advertise: energy drinks, video games, cool cars, clothing (Nike, NEXT, Adidas, Puma), American Products.
3. How I expect my target audience to be: cool, baggy jeans, basketball shorts, hanging about streets, hoodies, Bmx's. Hobbi3es- Chilling, Sport, music,

USP/Articles: Artists from England that have made it, how to get into the business, up and coming new music, unknown acts.

Aim: To decide which genre we would prefer to focus our research and plans

Aim: To analyse music magazines, considering how their genre is conveyed and the typical features of a front cover

Music Magazines I have heard of: NME, XXL, KISS, Kerrang, MOJO,  Source (Brighton), Source (hip-hop).


Textual Analysis

Magazine Title: The Source

Publisher: David Mays

Target Audience: 16-25 male- This is because they show items that attract the young male audience in many ways, the ways they do this is by using words that attract them like ''fly'' and ''hip''. They also attgract this audience by putting in pictures of woman showing cleavage or in a type of pose as this attracts that target market.

Genre: Hip Hop/Rap

Main Bands Featured:DMX, Snoop, Tha Eastsidaz, Jay Z, Eminem
, Master P &Lil Romeo
A Selection Of Article Subjects: 116 THA LIKS, 120 Religious Hip Hop, 127 Black Hollywood, 134 Jadakiss, 140 Summer music preview.

Description of 3 male photos: Picture of 4 guys wearing gangsta clothing puts the impression across that you do not want to mess with them.

                                                                                                                                                                                                                                                                                                                                              

Understanding the importance of advertising

Benefits of advertising

• Takes care of customers
• Different types of print media have a loyal audience, this means that there will be the target audience will see the advert.
• Advertising in magazines will make the reader feel that the advertisement is aimed at them.
• They are able to choose the advertisement space, whether it takes up a whole page of half a page.
• magazines usually last over a mo0nth which means more time for advertising

Disadvantages of Advertising

• There are set rules

To consider how magazine staff are divided in terms of their skills

The Publishing Sector In The UK

• The publishing industry employs over 195,000 people.
• 51,000 people employed in the newspaper sector
• 50,500 work in journals and magazines
• 33,000 in the book industry
• 12,000 in the information service activities

www.creativeskillset.org




Job Titles and Teams

This Information is taken from the October/November edition of XXL

The magazine I compared this with was NME.
The jobs listed are different because they focus on different areas on music and need different roles in the job to make sure their magazine is suited to their audience.
They both list the job types such as: Production Director, Publisher and President.
They both use the words ''Editor'' ''Director'' ''Manager''



IPC Media publish NME

What do you think are the responsibilities of a Chief Editor?

• The responsibilities of a Chief Editor are very important as that person is responsible for what the company produces in their media product.
• The main responsibility is to edit the articles given from the reporter to make sure all the articles are correct and sources are reliable.  
•  A Chief Editor must make sure all the Editors are doing the right thing.
• A Chief Editor is the public face of the magazine in all platforms of publication.
• They attend all functions, events and ceremonies.
• every now and then they will write a column piece.
• They must decide on a theme or narrative for every edition of the magazine.
• they lead meetings
• They control the budget
• They publish an ''Editorial Calendar'' to highlight the themes of appropriate months.
• Strategic Planning.
• Overall decision on deadlines.
• Manages Careers.
• Makes all the legal decisions.
• They Build up Contacts.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         

Planning for magazine on music

 

Genre- RnB and rap/hip hop

USP- answering questions by the fans from a social network site.

The articles- how to make it, artists background(how they were brought up)

Target Market- Teenagers/young adults from 14 to 24

People involved- editors, photographers, marketing, illustrators, publishers, printers,