Primary research-new investigations into something (questionnaires)
Secondary research- investigations made by others that you refer to (using information from magazine's media packs found on the internet)
1) In order to research my chosen genre I have read magazines on my chosen genre(XXL and Source). I have also seen what types of adverts the have to offer in their magazines to see what my target audience want to see. I have also made a questionnaire to see what my customers want in my magazine.
2) In order to research existing magazines, I have looked at online blogs such as Soul Culture which specialises in R 'n' B this helps me find out what are the right sort of artists to write about.
3) In order to investigate my target audience's needs and desires I have created a questionnaire which is going to be completed my many people so I can get a rough idea of what my target audience wants to see.
4) In order to conduct better primary research I need to create more questions on my questionnaire to get a finer detail of what my targhet audience wants. To make it better I could also make a focus group to find out what the target market want.
5) To be able to make more secure decisions
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